10 Small business MARKETING ideas
"Networking at Local Events" Attending local events such as chamber of commerce meetings, industry conferences, and networking events can be a great way to get your business in front of potential customers. Be sure to bring business cards and brochures to hand out, and have a clear and concise pitch ready to explain what your business does and how it can help potential customers.
"Partnering with Other Businesses" Partnering with other businesses in your industry can help both parties reach new customers. For example, a hair salon could partner with a clothing boutique to offer discounts to customers who shop at both businesses. Be sure to carefully choose a partner whose target market aligns with yours.
"Hosting a Open House or Event" Hosting an open house or event at your business can be a great way to get people in the door. Consider hosting a launch party for a new product or service, or a holiday-themed event. Be sure to invite local media and influencers to help spread the word.
"Offering Special Promotions" Offering special promotions, such as buy-one-get-one-free deals or discounts for new customers, can be a great way to attract new business. Be sure to promote the promotions through traditional advertising methods such as flyers, newspaper ads, and billboards.
"Sponsoring a Local Sports Team or Event" Sponsoring a local sports team or event can be a great way to get your business in front of a large, engaged audience. Be sure to choose a team or event that aligns with your target market, and consider offering a special promotion or discount to fans of the team or event.
"Direct Mail Marketing" Direct mail marketing can be a great way to reach potential customers who may not be active online. Consider sending postcards or flyers to residents in a specific area, or mailing a catalog of your products or services to potential customers. Be sure to include a clear call-to-action and contact information.
"Giving Back to the Community" Giving back to the community can be a great way to build goodwill and attract new customers. Consider hosting a charity event, sponsoring a local nonprofit organization, or hosting a fundraising drive. Be sure to promote your efforts through traditional advertising methods such as flyers and newspaper ads.
"Promoting Referral Program" Encourage your existing customer to refer their friends and family to your business. A referral program is a great way to attract new customers and reward loyal ones. Consider offering a discount or other incentive for customers who refer new business to you.
"Branded Giveaways" Promoting your business with branded giveaways such as t-shirts, hats, or water bottles. You can offer these items as a gift with purchase, or as a prize in a contest. This can be a great way to get your brand in front of new customers and help them remember you in the future.
"Participating in Trade Shows" Participating in trade shows can be a great way to get your business in front of a large number of potential customers in your industry. Be sure to have a clear and professional-looking display, and be ready to talk about your products or services in detail. Don't forget to bring plenty of business cards and brochures to hand out.