Search Engine Optimization

Search engine optimization is all of the things that you do within your website, optimizing it for search engines to crawl and index. Having a well optimized website may result in some of your pages ranking high or on the first page for certain keywords or phrases. 

  1. Well written Meta Descriptions. The best way to describe a meta description is, its the descriptive paragraph a search engine displays on the search engine results page (SERP) appearing below the result link. 

  2. Page titles and tags. Look up at the top of your screen. Does the URL look clean and not cluttered with words and numbers that don't make sense? Properly written page titles and tags help search engines understand what a page is about. 

  3. Name, Address, Phone number (NAP). The majority of small and medium sized businesses are considered local. If you have your name, address and phone number listed on your website, and you should, you need to make sure that its consistent throughout the internet. If you list your NAP like this:

ABCD Co.

987 alphabet Rd.

Toronto, ON

L5G 1V4

416-555-6767

Then it should be exactly the same everywhere. For example, don't replace Rd. with Road. or ON with Ontario. Keep your NAP the same and when you discover an error, fix it. 

          

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