Web Design for Small & Medium Business
Good websites produce results and add credibility to you and your business. They have a purpose and look good. Your customers or clients should easily find the information they are searching for, or engage with your business by calling, emailing or submitting a form for more information.
Before building a new website there a few points to remember:
Good website architecture. A website that is easy and intuitive for visitors to use and find the information they are looking may rank very well. Having clean title tags, and URL slugs (the last part of the URL) is also important. Many web designers build beautiful websites but have poor technical website architecture resulting in poor search engine rankings.
Well written original content. Your customers or clients want to find the information they're searching for and be satisfied with it. Thoroughly written original content is often rich with keywords and phrases indicating to search engines that your website content is of high authority and value. Keep in mind that search engines want to provide their users with the best results. If you're not 100% convinced that you've written the best content, keep improving on it.
Does it look good? Like many things in the world, design and style changes, even for websites. After a few years your website may be looking tired, old and dated. In order to appear professional, a website should look clean, updated and modern. Most great websites are re-built every 3-5 years.
Function and purpose. Every website must have a function or purpose. Are you trying to sell online? Provide information? Or maybe collect information? Does it have a call to action? Most companies are selling goods or services and the priority is sales revenue. Without sales, you won't have a business or need a website. Get this right and the sales should come.
Are your competitors websites outranking you?